Who is Go Grava?
At Go Grava, we believe adventure is for everyone. Whether it’s rolling through your local park, taking a multi-day bikepacking trip, cruising on an e-bike, enjoying adaptive cycling, or zipping around town on an e-scooter — if it gets you outside and moving, it matters to us. Time spent outdoors improves quality of life, and our mission is to make those experiences possible, accessible, and unforgettable.
We’re built on three simple pillars:
Get People Outside No Matter the Condition – We focus on mobility in all its forms: regular bicycles, electric bicycles, adaptive cycling, and e-scooters. From rain-soaked gravel roads to sunny urban commutes, we help riders stay moving year-round with the right gear, advice, and support.
Be a Positive Impact on the Community Around Any Go Grava Store – A mobility store should be more than a retail space. We aim to be a hub for events, group rides, education, and partnerships that give back to our neighborhoods.
Support North and South American Manufacturing When Possible – While we’re part of a global cycling industry, we make it a point to source from regional makers when we can, because strong local economies make stronger communities.
A Global Industry with Local Heart
The truth is, the cycling and mobility industry is global — and that’s something to celebrate. Many of the most innovative components, frames, e-bike systems, and accessories in the world come from Asia, where decades of expertise and state-of-the-art production facilities set the standard for quality and performance. We proudly offer those products because they help our customers go farther, faster, and with more confidence.
At the same time, we believe in balance. We seek out opportunities to stock products made closer to home: U.S.-built bearings and wheels, handmade bikepacking bags from small workshops in the Americas, and frames from boutique builders who share our passion for craftsmanship. It’s about creating a well-rounded, dependable supply chain that blends the best the world has to offer with a commitment to responsible sourcing.
Adventure, Responsibility, and Quality
For us, selling a product isn’t just about the transaction — it’s about trust. We choose gear that meets high standards for durability, performance, and ethical manufacturing, whether it’s produced in Pennsylvania, Taiwan, or Colombia. Every item we carry has a purpose: to help you get outside, enjoy the ride, and make the most of every adventure.
Go Grava isn’t just a store. It’s a community of riders, movers, and adventurers connected by a love for mobility and the outdoors. No matter where your gear is made, we’re here to make sure it’s ready for wherever the road — or trail — takes you.
AARON JOHNSON -- CO-FOUNDER AND CEO
Aaron was the former COO of the Sufferfest Training Application and Product Manager for Wahoo Fitness. He also served as a Military Officer in the USMC for 20 years. Aaron has an explorers heart and mind and has traveled most of the world.
LAUREN BOCONEGRA -- CO-FOUNDER AND LATAM MANAGER
Our LATAM expert, lifelong dancer and fitness enthusiast. She brings passion and life to Go Grava and finds the producers that we work with. Lauren believes we are all Americans and we celebrate our life and adventure together. Lauren comes from Cali, Colombia and runs GoGrava.co .
BRANDON JOHNSON -- CO-FOUNDER AND DIR OF FULFILLMENT
Outdoor enthusiast and mountain explorer. Brandon is a small business owner that spends his off days hiking, camping, and exploring the wilderness. Brandon is from Wyoming and loves to be in nature. He is also an AirForce Veteran.
ISAAC RIED -- CO-FOUNDER AND CREATIVE DIRECTOR
Lifelong creator and designer with more than a decade of experience designing for fitness companies. He recently left Wahoo Fitness to start his own consulting company. Isaac has a love of everything cycling and believes in the power of cycling transportation. Isaac calls Reno, Nevada his home and basecamp for expiration.
